Last Updated: 1 September 2026

At golfbox, we respect your privacy and are committed to protecting the personal information entrusted to us. This Privacy Policy explains how golfbox collects, uses, stores, shares, and protects personal information when you visit our website, use our services, request information, sign up for a trial, contact us, or otherwise interact with golfbox.

golfbox provides cloud-based software solutions for golf clubs, golf resorts, PGA professionals, tournament organizers, golf federations, and golfers. Our solutions include golf management, tournament management, ProPlanner, federation services, and related digital tools.

By visiting our website or using our services, personal information may be processed as described in this Privacy Policy.

1. Who We Are

golfbox is a provider of software and digital solutions for the golf industry, helping golf clubs, federations, PGA professionals, tournament organizers, and players manage golf-related activities and information.

Our registered office is:

golfbox A/S
Sensommervej 34F
8600 Silkeborg
Denmark

2. Data Protection Officer (DPO)

golfbox has not appointed a Data Protection Officer (DPO), as a DPO is not currently required under applicable data protection legislation.

If you have any questions regarding this Privacy Policy, our processing of personal information, or your privacy rights, please contact us using the contact details below:

golfbox A/S
Sensommervej 34F
8600 Silkeborg
Denmark

Email: support@golfbox.dk
Phone: +45 2173 4000

3. Information We Collect

Depending on how you interact with golfbox, we may collect different types of personal information.

Information You Provide to Us

You may provide personal information when you:

• Contact us through our website
• Request information about our products or services
• Sign up for a golfbox free trial
• Communicate with our support or sales teams
• Submit a form on our website
• Apply for a position through our careers section
• Participate in demonstrations, events, or other golfbox activities

This information may include:

• Name
• Email address
• Telephone number
• Company or organization
• Job title or professional role
• Country or region
• Information included in your message or inquiry
• Other information you voluntarily provide

Information Collected Automatically

When you visit our website or use our online services, certain technical information may be collected automatically. This may include:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Date and time of visits
• Referring website
• General geographic information
• Website interaction and usage information
• Technical and diagnostic information

This information helps us maintain, secure, analyze, and improve our website and services.

For personal information processed through golf clubs, golf federations, PGA professionals, tournament organizers, or other customer organizations using golfbox services, golfbox will generally act as a data processor and process personal information only on documented instructions from the relevant data controller, unless otherwise required by applicable law.

4. Information Relating to Golf Services

Some golfbox solutions are designed to support golf clubs, federations, PGA professionals, tournament organizers, and players. Depending on the particular service and the role of the organization using golfbox, information may be processed through our platforms for purposes such as:

• Golf club membership administration
• Handicap administration
• Tee-time and booking management
• Tournament registration and administration
• Tournament scoring
• Player and competition information
• Communication between clubs, professionals, federations, and players
• Federation and golf-related administration

In these circumstances, golfbox may process personal information on behalf of a golf club, federation, tournament organizer, PGA professional, or other customer.

Where another organization determines the purposes and means of processing your personal information, that organization may be the data controller, while golfbox may act as a data processor. Questions concerning information processed on behalf of a particular golf organization may therefore need to be directed to that organization.

5. How We Use Personal Information

We may use personal information for the following purposes:

• To provide and operate our website and services
• To provide requested products, services, demonstrations, or trials
• To respond to inquiries and requests
• To provide customer and technical support
• To communicate with customers and prospective customers
• To manage accounts and service relationships
• To process applications and recruitment-related communications
• To maintain and improve our products and services
• To monitor website and service performance
• To detect, prevent, and investigate fraud, misuse, security incidents, or other unauthorized activity
• To comply with legal and regulatory obligations
• To establish, exercise, or defend legal claims
• To send marketing communications where permitted by applicable law
• To understand how our website and services are used and improve the user experience

We will only process personal information where we have a lawful basis to do so.

6. Legal Basis for Processing

Where applicable, particularly under the EU General Data Protection Regulation (GDPR), we process personal information based on one or more of the following legal grounds:

Consent:
Where you have provided consent for a specific processing activity, such as certain marketing communications.

Contract:
Where processing is necessary to provide a service, fulfill an agreement, or take steps at your request before entering into an agreement.

Legal obligation:
Where processing is necessary for us to comply with applicable laws or regulations.

Legitimate interests:
Where processing is necessary for our legitimate business interests, such as maintaining security, improving our services, communicating with customers, or managing our business, provided that those interests do not override your fundamental rights and freedoms.

7. Cookies and Similar Technologies

golfbox.net does not use cookies, tracking technologies, or similar technologies for analytics, marketing, advertising, or visitor tracking purposes. As a result, no cookie consent banner is required for the operation of this website.

8. Analytics and Website Technologies

golfbox.net does not use website analytics tools or visitor tracking technologies that identify individual visitors or monitor browsing behavior.

We may collect limited technical information through our Webflow hosting environment and, where implemented, Cloudflare security and content delivery services, as well as other security systems where necessary to maintain security, prevent abuse, diagnose technical issues, protect our website against malicious activity, and ensure the proper operation and performance of our website.

Such processing may include the collection of IP addresses, technical device information, security logs, and network-related information required to provide secure website access and protect against fraud, abuse, or cyber-attacks.

This processing is carried out based on our legitimate interests in maintaining a secure, reliable, and high-performing website.

9. Marketing Communications

If you have opted in to receive communications from us, we may use your contact information to send information about golfbox products, services, updates, events, or other relevant business communications.

You can unsubscribe from marketing communications at any time by using the unsubscribe-mechanism included in the communication or by contacting us.

Unsubscribing from marketing communications does not necessarily stop service-related or administrative communications that are necessary for an existing customer relationship.

10. How We Share Personal Information

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

• Hosting and cloud infrastructure providers
• IT and security service providers
• Customer support providers
• Technology, security, and infrastructure providers
• Communication and email service providers
• Professional advisors, including legal, accounting, and auditing providers
• Business partners and service providers involved in delivering our services
• Authorities or other parties where disclosure is required by law

Third-party service providers are expected to process personal information only as necessary to perform their services and in accordance with applicable contractual and legal requirements.

11. Customer and Golf Organization Data

golfbox provides software to golf clubs, federations, PGA professionals, tournament organizers, and other organizations.

Where our services are provided to an organization and that organization determines how personal information is collected and used, the organization may be responsible for informing its members, players, employees, or other users about the processing of their information.

If you use a golfbox-powered service through a golf club, federation, tournament, PGA professional, or another organization, you may need to contact that organization directly regarding questions about your personal information and your rights.

12. International Data Transfers

Depending on the services and technology providers used, personal information may be processed or stored in countries outside your country of residence.

Where personal information is transferred outside the European Economic Area (EEA), we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable data protection laws.

Where required, appropriate safeguards may include adequacy decisions, Standard Contractual Clauses, or other legally recognized transfer mechanisms.

13. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

Because no internet-based service can be guaranteed to be completely secure, we cannot guarantee absolute security of information transmitted to or through our website or services.

Access to personal information is limited to individuals and service providers who need access for legitimate business or service-related purposes.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Provide our services
• Maintain business and customer relationships
• Meet contractual obligations
• Comply with legal, accounting, and regulatory requirements
• Resolve disputes
• Enforce agreements
• Protect our legitimate business interests

Unless a longer retention period is required or permitted by law, golfbox generally applies the following retention periods:

• Website contact enquiries: Retained for as long as necessary to respond to the enquiry and maintain relevant business records
• Trial registrations and demo requests: Retained for as long as necessary to evaluate potential business opportunities and maintain relevant business records
• Customer-related information: Retained for the duration of the customer relationship and thereafter as required by applicable legal, accounting, contractual, and regulatory obligations
• Recruitment and job application information: Retained for as long as necessary to manage recruitment processes and comply with applicable legal obligations
• Technical logs and security-related information: Retained for as long as necessary to ensure security, investigate incidents, prevent abuse, and comply with applicable legal or regulatory requirements

When personal information is no longer required, we will delete it or anonymize it where reasonably possible, subject to applicable legal requirements.

15. Your Privacy Rights

Depending on applicable law, you may have certain rights concerning your personal information.

These rights may include:

• The right to access personal information we hold about you
• The right to request correction of inaccurate or incomplete information
• The right to request deletion of your personal information
• The right to request restriction of processing
• The right to object to certain processing activities
• The right to data portability
• The right to withdraw consent where processing is based on consent
• The right to object to direct marketing
• The right to lodge a complaint with a relevant data protection authority

These rights may be subject to certain legal limitations and exceptions.

To exercise your rights, please contact us using the contact details provided below.

16. Automated Decision-Making and Profiling

golfbox does not carry out automated decision-making or profiling that produces legal effects or similarly significant effects on individuals as described under applicable data protection legislation.

17. Children's Privacy

Our website and business services are primarily intended for organizations, golf professionals, golf clubs, federations, tournament organizers, and adult users.

We do not knowingly use our website to collect personal information directly from children for purposes that are not permitted under applicable law.

Where personal information relating to minors is processed through a golf club, federation, tournament, or other organization using golfbox services, the relevant organization is responsible for ensuring that the processing is carried out in accordance with applicable privacy laws.

18. Third-Party Websites and Services

Our website and services may contain links to third-party websites, applications, platforms, or services.

We are not responsible for the privacy practices, security, or content of third-party websites. We recommend reviewing the privacy policies of any third-party service before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices.

When we make changes, we will update the "Last Updated" date at the top of this policy. Where required by applicable law, we will provide additional notice or obtain consent for material changes.

We encourage you to review this Privacy Policy periodically.

20. Contact Us

If you have questions about this Privacy Policy, how we process personal information, or wish to exercise your privacy rights, please contact us:

Golfbox A/S
Sensommervej 34F
8600 Silkeborg
Denmark

Email: support@golfbox.dk
Phone: +45 2173 4000

We will make reasonable efforts to respond to privacy-related requests within the timeframe required by applicable law.

21. Complaints

If you believe that your personal information has been processed in a manner that violates applicable data protection law, we encourage you to contact us first so that we can investigate and address your concerns.

You may also have the right to submit a complaint to the data protection authority responsible for your country or region.